Ultrahuman, a prominent smart ring manufacturer based in India, is resuming full operations in the United States following regulatory clearance for its new Ring Pro model. This move sets the stage for a direct confrontation with Oura, which has significantly strengthened its market position during the past import restrictions. The U.S. remains the dominant market for smart rings, accounting for roughly 60% of global sales, a figure estimated at 2.6 million units in 2025 alone.
Import Restrictions and Market Share Shift
In October 2024, the U.S. International Trade Commission sided with Oura in a patent dispute, effectively halting imports of Ultrahuman’s earlier Ring Air model. This resulted in an estimated $50 million in lost sales for the Indian firm. During this period, Oura capitalized on the absence of a key competitor, increasing its market share from 63.3% to 85%. Ultrahuman’s share plummeted from 24.6% in Q2 2025 to low single digits by year-end. The situation highlights the fragility of supply chains and the rapid consolidation of the smart ring market.
The Ring Pro: A Response to Legal Challenges
Ultrahuman secured U.S. clearance for the Ring Pro due to its redesigned unibody metal structure, which addresses prior patent disputes. The company maintains that its original Ring Air model does not infringe on Oura’s patents and is pursuing legal action in U.S. federal court. The Ring Pro also boasts improvements such as longer battery life and enhanced on-device processing capabilities. Pre-orders began in late April 2025, with shipping starting May 15 at a price point of $399 (early adopters can pre-order for $349).
Global Expansion and Rising Competition
While refocusing on the U.S., Ultrahuman faces increased competition in its home market, India. Oura launched its Ring 4 in India last week, signaling a broader rivalry across key regions. Despite a 30.6% year-over-year decline in smart ring shipments in India during 2025, Ultrahuman remains the market leader with a 30.4% share. Average selling prices in India have fallen by nearly 9%, reflecting growing competition and price sensitivity.
Long-Term Strategy and Future Products
Ultrahuman CEO Mohit Kumar downplays the competitive impact of the import restrictions, suggesting rivals only gained a temporary advantage. The company plans to rebuild its U.S. supply chain within five to six months. Notably, the U.S. accounts for roughly 45% of Ultrahuman’s 700,000 daily active users, with a higher proportion of female users (73–74%) compared to the global average of 68%.
Ultrahuman’s resilience and strategic product upgrades demonstrate its commitment to competing in the rapidly evolving smart ring market. The company is also exploring new wearable devices to expand beyond heart rate, sleep, and blood oxygen tracking.
Ultrahuman is not limiting itself to smart rings, with plans to develop a new wearable device focused on tracking a different set of biomarkers. The company’s expansion strategy suggests it is prepared for sustained competition in both established and emerging markets.
