Apple and NBCUniversal have launched a new streaming bundle combining Apple TV+ with Peacock, offering viewers a combined subscription option for both services. The deal went live last week for US customers, providing a choice between ad-supported and ad-free tiers.
Pricing and Options
The bundle’s price varies based on the Peacock tier selected:
– $15/month with ad-based Peacock Premium.
– $20/month for ad-free Peacock Premium Plus.
For existing Apple One Family and Premier subscribers, a 35% discount is available on the ad-free Peacock Premium Plus, making it a more affordable option. This is a move to lock in existing Apple subscribers while attracting new customers through content availability.
What This Means
The move reflects a growing trend in the streaming industry: bundling services to improve customer retention and value perception. As standalone subscription fatigue sets in, combining platforms offers a more attractive price point and broader content library. Apple’s bundling strategy also aims to drive usage of Apple TV+, which relies heavily on high-profile shows like Ted Lasso to compete with larger streaming giants.
The partnership with NBCUniversal gives Apple access to Peacock’s library of sports, news, and original programming, while Peacock benefits from Apple’s premium content and brand recognition. This is a win-win for both companies, and a potential win for consumers seeking more value in the increasingly crowded streaming landscape.
The bundle signals that the streaming wars are evolving beyond pure content competition, now including strategic partnerships and pricing adjustments to capture and maintain subscribers.
