The merger nobody saw coming. Not even in 2026 bingo.
Midjourney. The AI lab behind the image generators that power parts of Discord and Facebook. Just announced they bought Co-Star. The astrology app.
Banu Guler, Co-Star’s founder and CEO, broke the news on X. She didn’t hide behind corporate speak. Instead, she leaned into the weirdness.
Most people think AI and horoscopes don’t mix. One is code. The other is stargazing. Guler connected the dots though. She pointed to shared values with Midjourney founder David Holz. They care about beauty. Imagination. Helping humans thrive using tech, not just replacing them.
“Beauty, imagination, and supporting human thriving”
That sounds like marketing fluff until you check the polls. A recent Reuters/Ipsos survey found 71% of Americans fear AI will take their jobs. Anxiety is high. Especially among young people. Co-Star’s user base? Mostly young. They get tech-induced dread. They also crave connection.
Guler promised users nothing changes. She retains complete control of Co-Star. Midjourney repeated this. No layoffs. No sudden shifts in app design. Just a new backer.
So why did Midjourney buy a horoscope app?
It isn’t random.
Look at Midjourney’s other moves. They are building a full-body ultrasonic scanner. They are planning “Midjourney Medical.” Imagine spas mixing saunas, cold plunges, and high-tech scanning. It is a holistic health play. Body. Mind. Spirit.
Co-Star fits that model perfectly. It handles the “mind” and “spirit” side. It is data-driven astrology. Not just vague tarot readings. Personalized insights based on birth charts. It bridges the gap between cold technology and human emotion.
Guler is also getting a new title. Chief Design Officer at Midjourney.
Co-Star is known for sleek design. It stands out in a cluttered app store. Midjourney needs that touch. We should expect Co-Star’s aesthetic to bleed into the wider AI ecosystem.
Does it matter if the stars align or if the servers crash?
Maybe. Maybe not.
The acquisition suggests AI companies want to own more of our emotional landscape. Not just our productivity. Our comfort. Our curiosity about the universe.
It is an odd combo. But then again, 2026 is full of surprises.
